Color matching of thermal transfer equipment

In the past few years, the domestic thermal transfer enterprises have developed very rapidly, although the level of thermal transfer equipment has improved, but there are still some common problems in the process of thermal transfer equipment, thermal transfer equipment color is still dominated by highly paid color master. The level of color transfer of the enterprise's thermal transfer equipment is determined by personal experience, which plays a key role in the on-time delivery of products of thermal transfer equipment and the color accuracy of thermal transfer equipment. Let's take a look at the techniques of color transfer of thermal transfer equipment.

1. Color matching around the theme of performance

The pattern design of thermal transfer printing equipment is different from the simple pattern design. Before designing, it is necessary to clarify the consumer group and purpose for which the design is aimed, determine the design theme according to the common characteristics and preferences of this group, and then carry out subsequent design work around this theme. For example, with the design theme of showing care, pleasure and love, you can choose the combination of warm and neutral colors, and you can choose several red colors with luster changes, and caramel colors with texture, which are warm and opaque, natural and soft, comfortable, soft and delicate. Such as the performance of vitality, fusion, freedom, can choose the green, purple, rust brown red, blue copper mineral, pencil core, blue and light turmeric, subtle luster changes will give a delicate feeling. If the theme of the figure is to express the Chinese style, then the color can be selected from Chinese red, plain indigo, goose yellow, brown, etc., or learn from the color matching in Chinese painting, which is a good color matching method.

2, to meet the consumer psychology of color matching

The design of heat transfer equipment is a practical art. Its purpose is to design finished products to be put on the market for sale. Therefore, to meet the consumer's consumer psychology is the success of color matching. Different groups of people have different preferences for color. Children are lively and active, and generally like brighter and higher colors: adults are mature and capable, and like more calm colors; most young women are full of dreams and romance, and have a strong preference for pink colors. Any color with high purity and strong brightness has a high degree of perception, giving people a lively, cheerful, positive and exciting feeling.

If the color matching on a picture tends to be warm, there will be excitement and positive tendency. On the contrary, if the color is neither bright, the perception of 5L is low, while the color matching in a picture tends to be cool, there will be a quiet or even negative feeling.

3. The market trend here refers to the color popular forecast of the next year or the next season published by the global popular color experts and authorities every year. This published color is called popular color. Popular colors are produced in market consumption. Generally, popular colors are reorganized on the basis of colors with high sales rate and popular colors in the previous year, and then put them into the next year for inspection to find out the popular main colors.

Like the popular things in society, popular color is the product of social psychology with the characteristics of the times under the background of politics, economy, culture and science. It is the psychological reflection of people's common aesthetic feeling to certain colors in a certain period of time. It changes with the trend of the times and the changes of the social environment. It is in harmony with the social situation and social fashion at that time. It has the characteristics of novelty, fashion and stimulation. To a certain extent, it has a positive guiding effect on the consumer market.

Although popular colors are largely bred for clothing design, we know that changes in clothing colors are reflected in fabric colors, and changes in fabric colors will inevitably cause other industries related to fabrics to pursue popular colors. The thermal transfer equipment itself is a process carried out on the fabric, and the color popularity is determined according to the market situation of the consumer market, which is similar to the design of the thermal transfer equipment to meet the consumer market. Therefore, the use of popular colors in color matching is also closely related to the fashion trend.